Influencer Marketing Lead

NA-KD

NA-KD

Marketing & Communications

Gothenburg Municipality, Sweden

Posted on Apr 23, 2026

Are you a driven and collaborative influencer marketing professional who thrives in a fast-paced environment? We’re looking for someone with a passion for building impactful brand collaborations and guiding others to success.

Influencer Marketing Lead – Benelux (NL + BE)

As an Influencer Marketing Lead at NA-KD, you will support the IM Manager by driving performance and strategy within your assigned markets. Each Lead ensures better local execution, provides guidance to specialists, and acts as a bridge between the team and management. The Lead is responsible for leading the team in daily tasks and fostering support and collaboration within the team and between the leads.

Key responsibilities

Market Strategy & Ownership

  • Oversee market-specific execution across paid and unpaid deals

  • Ensure team members are aligned with targets, budgets and priorities

  • Monitor performance per market and suggest optimizations

  • Lead the development and implementation of market specific strategies together with their team

Team Support & Leadership

  • Act as a first point of support for the specialists within their markets

  • Coach team members on negotiations, influencer selection, and campaign planning

  • Assist in onboarding and training of new team members

Bridge to Management

  • Consolidate and share feedback both top-down and bottom-up

  • Contribute to planning and reporting processes with insights from their markets

  • Help troubleshoot and escalate issues when needed

Campaign & Process Optimization

  • Drive more consistent strategies and execution quality

  • Work with the IM Manager on testing new tools, workflows, or formats within their markets

Your Past & Your Skills

  • Experience within influencer marketing or similar field (preferably 3 years)

  • Proven leadership skills

  • Experienced in developing and implementing strategies

  • Experienced in working with performance data (eg. GMV, CoS, ROI)

  • Knowledgeable in Excel and / or google sheets

  • Fluent in business English, both speaking and in writing

  • Ability to multitask and adjust to shifting priorities in a fast-paced environment

  • Process-oriented mindset with creative problem-solving abilities

  • A positive mindset and leading by example, showing a strong sense of accountability

What We Offer

  • Global environment

  • Personal and professional development

  • Freedom to add value/make a difference

  • Hybrid Remote policy

  • A number of voluntary benefits

Interested in learning more about NA-KD, our culture, colleagues, and benefits? Visit our career site here!

Does this sound like an opportunity for you?

To submit your application, simply click the "Apply for this job" button below. Please provide your full application in English, including your CV and responses to a few background questions.

We encourage early applications as we follow a continuous selection process. This means we may close the recruitment before the final application day. Don't hesitate to submit your application promptly – we look forward to hearing from you!

Application deadline: 2026-05-13

Start Date: ASAP

Location: Gothenburg HQ, Sweden

Others: This is a full time permanent employment with an initial probation period of six months.

About NA-KD

We believe in the power of creativity, ambition, and bold ideas. Inspiration drives everything we do, from shaping the future of fashion to telling stories that resonate and creating an environment where people can grow.

Being fast, social, and connected guides how we work, collaborate, and challenge norms together. At NA-KD, you are encouraged to make an impact. We explore new ways of working, push boundaries, and learn from experience, driven by passion, curiosity, and the excitement of what’s next.

Our Commitment to Diversity

NA-KD is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.