Growth Product Manager - Referrals & Rewards
Zopa
Product, Sales & Business Development
London, UK
Posted on Feb 22, 2025
Our Story
Hello there. We’re Zopa.
We started our journey back in 2005, building the first ever peer-to-peer lending company. Fast forward to 2020 and we launched Zopa Bank. A bank that listens to what our customers don’t like about finance and does the opposite. We’re redefining what it feels like to work in finance. Our vision for a new era of banking puts people front and centre — we’ve built a business that empowers everyone to aim high, every day, to move finance forward. Find out more about our fantastic offerings at Zopa.com!
We’re incredibly proud of our achievements and none of it would be possible without the amazing team here. It’s not just industry awards we’re winning, we’ve also been named in the top three UK’s Most Loved Workplaces.
If you embrace unconventional challenges, are unafraid to think differently and are driven to make an outsized impact, you’ll thrive here at Zopa, so join us, and make it count. Want to see us in action? Follow us on Instagram @zopalife
In this role, you will drive customer acquisition and engagement through innovative product-led growth strategies. As a Growth Product Manager, you will lead growth initiatives across our savings and current accounts, focusing on acquiring and retaining valuable customers. You will own and drive our Refer-a-Friend program, making it a key driver of customer acquisition and engagement.
What You Will Do:
- Lead the strategy, execution, and continuous optimization of key growth initiatives to drive user acquisition and retention.
- Identify user behaviours, product interactions, and incentives that improve engagement and conversion.
- Design and run A/B tests to refine product experiences, messaging, and incentives, ensuring continuous improvement against key performance metrics.
- Develop data models, forecasts, and in-depth analyses to measure and enhance the effectiveness of growth programs.
- Collaborate cross-functionally with Product, Engineering, Design, and Marketing to align growth strategies with broader business goals.
- Stay informed on industry best practices and emerging growth tactics, continuously iterating on strategies to maximize impact.
What we're looking for:
- Experience in product management, growth, or a similar role, ideally with a focus on customer acquisition or engagement.
- Strong analytical skills and experience using data to drive decision-making, optimize user journeys, and improve product performance.
- A proactive, experiment-driven mindset with a passion for solving complex problems.
- Ability to work cross-functionally and translate business needs into actionable solutions.
- A deep understanding of user behaviour and how to shape product experiences that drive growth.
- Experience in fintech, B2C digital businesses, or high-growth environments is a plus but not required.
#LI-JR1
We're on the move!
Towards the end of 2025 Zopa will be relocating to a brand-new headquarters at 20 Water Street in Canary Wharf. The 44,000 square foot workspace will foster collaboration and inspire creativity for our 900 employees amidst our 2025 growth blitz.
At Zopa we value flexible ways of working.
We value face-to-face collaboration and a good work-life balance. This hybrid role requires you to come to our London office 2-3 days a week.
You'll also have the option of working from abroad for up to 120 days a year!* But no matter where you are, we’ll make sure you’ve got everything you need to thrive, both in your work and home life, from day one.
*Subject to having the right to work in the country of choice
Diversity Statement
Zopa is proud to offer a workplace free from discrimination. Diversity of experience, perspectives, and backgrounds leads to better products for our customers and a unique company culture for our people. We are made up of nearly 50 nationalities, have a DE&I forum made up of Zopians wanting to make a difference and we are proud of our culture where everyone can bring their full self to work. Our approach to DE&I is reflected in our hiring process so please let us know if you require any reasonable adjustments.