What’s Yonder?

“It's as if Time Out, Amex and Monzo had a baby” - Will T, Yonder Member

We’re building the financial membership of the future. One that works for how you live now. Not how your parents banked in the ‘90s.

Yonder combines credit and debit in one membership, designed to be fair, flexible, and actually enjoyable to use. No confusing terms. No dusty points system. Just rewards that actually feel rewarding - from bao to beer to a boarding pass.

We raised £23.4M in September 2024 to grow the team, launch even better rewards, and expand beyond the UK. If that sounds good to you, you’ll probably like it here. 🎉

Sounds cool. What’s my part in this?

Over the last year we've added a debit card, a free membership tier, hundreds of new independent partners around the country, countless product improvements and our personal favourite, Yonder Flights, a new way to use Yonder points on any flight with any airline globally. We've maintained a 4.5 TrustPilot rating and our customers really love us (and we love them back... hi!).

Now, we’re taking Yonder international for the first time, starting with the Netherlands. We’re looking for a Senior Marketing Manager (Netherlands) to lead the charge.

You’ll be our very first marketer in-market, reporting to the VP Marketing in London and working closely with our local partnerships manager and product teams. You’ll shape and execute our local go-to-market strategy, find product-market fit, and bring Yonder to life for a whole new audience.

What you’ll do

This is a big job in a small team. You’ll be both strategist and operator, shaping the playbook for Yonder Netherlands and getting your hands dirty to make it happen. Expect to split your time roughly like this:

Find the fit

• Lead the charge on go-to-market and product-market fit in the Netherlands
• Talk to customers, join local communities, and trial the product with real people
• Work with product and partnerships to localise Yonder’s experience and rewards for Dutch members

Build the brand

• Shape and execute the full marketing strategy — positioning, messaging, campaigns, channels, all of it
• Adapt global campaigns for the Dutch market while creating new ideas that feel authentically local
• Build relationships with press and secure coverage that matters

Drive growth

• Test and optimise digital and offline channels, learning fast and scaling what works
• Balance scrappy experiments with high-quality brand moments — knowing when to ship and when to polish
• Monitor performance, report progress, and balance short-term acquisition with long-term brand building

Get hands-on

• Jump between strategy and execution: updating web pages in Webflow, setting up CRM journeys in Braze, writing copy people actually read
• Use CRM, CMS and self-serve data tools confidently (GA4, Amplitude, Braze, Webflow, Figma)
• Work naturally with AI to move faster and spark ideas — whether that’s brainstorming, rapid design, or levelling up your workflow

And of course, you’ll…

• Collaborate with the marketing team and colleagues across product, partnerships, design, finance, ops and compliance
• Pay close attention to detail while keeping the bigger picture in mind

You're a great fit if you

✅ Have 5+ years’ experience as a full-stack marketer across growth and product marketing, ideally in startups

✅ Have taken a product to market and know the grind of finding product-market fit

✅ Thrive in lean, agile environments and are equally comfortable with strategy and hands-on execution

✅ Put customers first — you love speaking to them, building communities, and shaping propositions around their needs

✅ Are a scrappy operator with excellent judgement, taste, and a love for solving problems

✅ Collaborate naturally across functions, both locally and globally

✅ Speak Dutch fluently and are confident working in English with the UK team

✅ Are passionate about fintech or lifestyle brands and what makes them resonate locally

You won’t be a great fit if you

👎 Want a big team or agency network around you – this is a hands-on role where you’ll roll up your sleeves

👎 Prefer long planning cycles over rapid experimentation

👎 Are uncomfortable with ambiguity – you’ll be helping define the playbook as we go

What’s it like working at Yonder?

🏢 We’re office-first, remote-friendly

This will be our first hire in the Netherlands so we're in the process of finalising office locations in Amsterdam. Once we have an office in place we'd ask that you come into the office at least 3 days a week, with everyone coming in on Monday, Wednesday and Thursday.

🤍 We take a values-led approach

Our principles are incredibly important to us, so we recommend you check them out here: Our DNA

📚 We take development really seriously

We have a pretty structured process for progression, with fortnightly one-on-ones and quarterly peer perspectives. We also take some time at the end of each week to reflect and celebrate what we’ve learned and achieved.

What’s in it for me?

We’re still new in this market, so our salary and benefits benchmarking isn’t quite out of the oven yet. What we can say is: we’re working on it, we’ll be transparent when it’s ready, and we’d love to get to know you in the meantime.

What’s the interview process like?

We take the candidate experience really seriously, so we’ve made the process as transparent as possible. We also promise to be super responsive, and will never leave you wondering where you stand for weeks on end.

Here’s how it works:

• Stage 1: Hiring Manager Intro call (45 mins - Remote):
  You will have an initial video call with Shanice Daeche to find out more about you and to tell you more about us.
• Stage 2: Case interview / Take home task (60 mins - Remote):
  You'll work on a real life problem/scenario - we'd like to see your approach and how you think about solving them with other team members
• Stage 3: Final interviews (2 hours - Remote):
  Two 60-minute interviews to learn more about how you work. This will also be a great opportunity for you to meet the rest of the team so we would love it if you can come into the office for it! Interviews will be structured as follows:
• Experience interview: We’ll deep dive into your CV and talk about your past experiences.
• Values interview: We want to learn more about how you work - we’ll ask you questions related to our principles (Our DNA). This stage will be with two people from our wider team.
  *We’ll also include a 15-minute comfort break ☕️
• Stage 4: We’ll also do a reference check - ideally with a previous manager on the phone
• Stage 5: Offer If everyone’s happy, we’ll make you an offer to join us - YAY! 🎉 We hope to always give you a decision between each stage within 24 hours (where possible).

Other things to know:

• We love closing the feedback loop at Yonder. You can expect specific feedback on our decision from Stage 2 onwards, and you can always ask for more.
• We must complete the right to work & criminal background checks for every new Yonder-er for compliance purposes because we handle sensitive customer data.
• We also do reference checks, ideally with your most recent manager on the phone.
• We like to move quickly at Yonder, so we will be ready to onboard you once the above checks are complete - the entire process can take between 2 - 6 weeks.

🌈 We know that diverse teams build better products. If you’re from an under-represented community, we’d especially love to hear from you.

👉 Even if you don’t feel 100% qualified, please do apply anyway. Your attitude and desire to grow are just as important as your experience.

Department

Marketing

Locations

Amsterdam, NL

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