Head of Demand Generation



Sales & Business Development
London, UK
Posted on Wednesday, June 19, 2024
Marketing · London Office

Head of Demand Generation

Wagestream is on a mission to bring better financial wellbeing to frontline workers.

We partner with some of the world’s most famous employers, like Bupa, Burger King, Green King and the mighty NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose how often they’re paid, track their shifts and earnings, start saving, use budgeting tools, get free financial coaching, and access fairer financial products. All in one financial wellbeing super-app. An app that is used 21 times a month by each of those 3 million users!

Wagestream is unique: VC-backed and growing at scale-up pace, but with a social conscience. Some of the world's leading financial charities and impact funds were our founding investors, and we operate on a social charter - which means every product we build has to improve financial health and reduce the $5.6bn ‘premium’ lower-income earners pay for financial services each year.

You’d be joining a team of roughly 150 passionate, ambitious people, across Europe and the USA, building a category-leading fintech product and all united by that same mission.

The Opportunity:

We’re looking for a results-driven Head of Demand Generation to join our GTM team. In this pivotal role, you will be responsible for building out of demand generation function - developing and executing multi-channel strategies to generate high-quality leads that drive sales growth.

You will be given control of the digital marketing budget to deploy how you see fit to get the right results while managing the funnel. The ideal candidate will have a deep understanding of lead generation techniques, strong analytical skills, and a proven track record of success in driving performances across the entire sales funnel.

Despite growing 100% YoY since our inception, our demand generation function is relatively green, and as such presents an exciting opportunity for someone to shape processes, strategies and rubber stamp their brand across the business.

What will you be doing?

  • Manage and build the demand generation function at Wagestream
  • Develop and execute demand generation initiatives to drive new leads and nurture our existing database of leads
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
  • Improve the efficiency and effectiveness of our marketing automation system to better nurture leads, increase conversion rates to marketing qualified leads and improve the integrity of the overall database
  • Plan, execute, and optimise multi-channel lead generation campaigns, including email marketing, social media, SEO/SEM, content marketing, webinars, direct mail and events. You will have ownership of both organic and paid channels - we will require a mix of always-on and campaign demand programmes to hit our revenue goals.
  • Work with the content marketing and sales teams to develop (write, drive review process, publish) and promote marketing materials to drive awareness and interest
  • Analyse lead generation metrics and KPIs to assess campaign performance, generate insights, and refine strategies for improved outcomes.

What experience might you have?

What we’re looking for: (But if you’re close… we'd still love to talk to you!)

Experience: Proven industry experience building out and scaling a lead generation function that drives predictable pipeline activity, preferably in a SaaS environment.

Leadership: Established a reputation for driving both strategy and holding team members accountable for great execution.

Analytical Skills: Strong analytical and quantitative skills, with the ability to use data to drive decision-making and strategy adjustments.

Technical Proficiency: Proficiency with CRM systems (e.g., Hubspot), marketing automation tools (e.g., HubSpot, Marketo), and analytics platforms (e.g., Google Analytics).

Communication: Excellent verbal and written communication skills, with the ability to effectively present to and guide stakeholders at all levels.

Creativity: Innovative thinker with a passion for developing new lead generation ideas and approaches that glean tangible results, seeing a progressive growth of booked demos.

Can-be-learnts: Don’t worry about the financial technical jargon, we can teach that!

Working Policy:Two days per week on-site in the Fitzrovia office


  • 25 Days Annual Leave in addition to public holidays (up to 5 day rollover), as well as flexible time off allowances for any ad-hoc childcare/family/caring needs
  • 10 days Annual Leave Buy-Back scheme
  • 24 weeks' paid Maternity Leave and 4 weeks paid Paternity Leave for employees with over 12 months service
  • Special Leave for In Vitro Fertilisation (IVF) and other fertility treatments
  • Sabbatical scheme
  • Paid leave to volunteer
  • Work from Abroad policy
  • Private Healthcare via AXA including comprehensive mental-, physical- and dental healthcare
  • £250 home office allowance to make WFH comfortable
  • Salary sacrifice to pension, as well as bonus exchange to Pension: reap even more rewards of any bonus by paying into your pension & save on Tax and NI + added compound growth
  • Season Ticket Loan
  • The best benefit of all, access to Wagestream!
  • Access to Salary Sacrifice Schemes via ThanksBen: THE Benefits marketplace. Choose the benefits you want, when you want. Pay less tax, receive more value


  • Workplace nurseries
  • Cycle to Work
  • Home and Tech Scheme
  • Healthcare cash plans, etc
  • Discounts Platform

At Wagestream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Wagestream is an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.

Contact Jake Wilson Head of Talent

About Wagestream

Wagestream improves the financial wellbeing of 3 million frontline workers, with a workplace finance platform built around their pay.

Award-winning employers like Asda, Bupa, Crate & Barrel, Pizza Express and the NHS make money fairer and work more rewarding, by offering Wagestream as an employee benefit.

Wagestream is a B Corporation that was founded with a social charter and built with the Fair By Design financial inclusion campaign.

Founded in 2018
Co-workers About 150
Marketing · London Office

Head of Demand Generation

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