Growth Marketing Lead - Patients - ITALY

Unobravo | Telehealth & psychology service

Unobravo | Telehealth & psychology service

Marketing & Communications, Sales & Business Development
Posted on Thursday, February 8, 2024
Marketing · Italy · Completamente remoto

Growth Marketing Lead - Patients - ITALY

Leading the way in digital mental healthcare, Unobravo stands as a trusted and empathetic ally in people's lives, caring for their mental health and supporting their personal growth. From the very beginning, our daily mission has been to revolutionize society's perception of mental health by breaking down the stigma surrounding it.

At the core of Unobravo's success is our exceptional team, committed to providing accessible, high-level care anytime, anywhere. With more than 2 million therapy sessions, we have positively impacted countless lives, promoting psychological well-being and helping individuals overcome life's challenges.

As part of our marketing growth strategy, we are seeking a highly skilled Marketing person to join our Marketing team, with the purpose of growing Unobravo in Italy in a fast and sustainable way. You will lead the local Marketing activities focused on our B2C Patients target to lead the go to market strategies, consolidate the brand and drive business growth. The role will report to the Head of Marketing Italy.


  • Support defining Patients marketing strategy for the Italian market in line with the business objectives (awareness, reputation, growth, retention, CAC and LTV targets)and execution in a timely and efficient manner.
  • Develop and coordinate an integrated Communication plan consistent to VP and Marketing Strategy across multiple touchpoints both internal and external.
  • Coordinate the local team related to PR, Social Media, Partnership, e Influencer activities and central-led activities (Paid Media, CRM, Organic) together with Head of Marketing (matrix structure) to ensure reaching country growth targets.
  • Identify and prioritize local growth opportunities using a solid testing & learn approach, as well as solve execution challenges through clear communication and good business case methodology.
  • Monitor performance indicators (KPIs), run ad-hoc analysis and as needed and provide data-driven decisions to accelerate grow.
  • Help to set clear dashboards and analysis reports to monitor progress and take fast decisions to optimize and escalate opportunities.
  • Execute a test&learn and innovation plan to test new marketing opportunities and channels with a clear testing approach (setting target, success criteria, evaluate cost/opportunities, etc.).
  • Collaborate with Local teams (Supply Acquisition, Customer success) and Central teams (Product, Data) to get insights, identifies opportunities to ensure growth and drive efficiency.
  • Support local and central team to set clear processes to facilitate cross-team work in a central-local matrix organization.


  • Minimum 4+ years experience in a similar role.
  • Strong understanding of marketing channels, from top (branding) to bottom funnel (performance).
  • Solid expertise in managing online brand and drive growth across multiple communication channels.
  • Hands-on attitude, a lot needs to be created from the ground up, builder mindset.
  • Analytical mindset and ability to interpret data and translate insights into actionable strategies.
  • Good communication and collaboration skills to work effectively with cross-functional teams and capacity to work well on matrix-reporting organizations.
  • Ability to adapt to a fast-paced, ever-changing environment and manage multiple projects simultaneously.
  • Ideally, you have experience or are highly familiar with marketplace-like ecosystems, where growth on the demand and supply sides is well managed and balanced.


    🌍 Remote-Working at the Top

    Join a team that embraces the future of work and takes the well-being of its people seriously. We support a healthy work-life balance with a smart approach that allows you to work from anywhere that suits your lifestyle and choices.

    🏢 Coworking Meetings

    Break free from the ordinary and push all boundaries! Unobravo has dedicated a special budget to encourage global teamwork, in order to enable employees and collaborators to meet in coworking spaces in many many cities around the world.

    🍕 Ticket Restaurant

    Take advantage of €8 per working day with our Ticket Restaurant benefit. Satisfy your taste buds and explore culinary adventures every day!

    🌱 Business Growth on the Horizon

    Step into a work environment that's in constant motion, always growing, and ever-evolving. Be part of a company that's on the rise!

    🧘‍♂️ Online Yoga and Fitness Fun

    We're invested in your physical and mental wellness. Join our free online yoga and fitness classes to stay in shape and find your zen.

    💆‍♂️ Discounts on Psychotherapy Sessions

    Your mental health is a top priority at Unobravo! Enjoy discounts dedicated only to our employees on psychotherapy sessions with our professionals to get the support you need.

    🎉 Team Building and Epic Events

    Get ready for extraordinary adventures! Dive into thrilling team-building activities and attend our fabulous corporate events and nationwide aperitivo parties that will keep you buzzing with excitement!

    🤝 Company Conventions and Valuable Partnerships

    Discover a world of incredible opportunities and exclusive benefits through our B2B conventions and partnerships. Your gateway to extraordinary advantages!

    🤓 Expand your Mind and Linguistic Repertoire

    Make your way through our training and language courses, it's the perfect time to unleash your curiosity and give yourself a gift of personal growth. We have a world of opportunities and a secret language for success in store for you!

    🎂 Birthday Off

    Celebrating the passing of time is also fun at Unobravo! In fact, all employees can enjoy a day off spendable month of your birthday.

    👶 New Parenthood Perks

    Embarking on the journey of parenthood with us comes with special privileges! Following the arrival of your little one, we contribute an additional 500 Euros to our welfare platform in the month that follows, celebrating the joy of new life.

    😴 Sleep Consulting: Online Seminars on Infant Sleep

    Dive into the exclusive seminars that we offer, providing a distinctive chance to enhance the sleep quality of your precious little angels.

    Are you ready to make a difference with us? ✨

    At Unobravo, we strive every day to create an inclusive work environment based on deep mutual respect and equal opportunity. Our mission, our deepest purpose, is to ensure that each person, with their individual qualities, is recognized and valued. We want to promote the well-being of everyone who is part of our reality.

    We know that everyone brings with them a unique set of experiences, skills and challenges. For this very reason, even if you may not have all of the technical skills required, if your work history does not seem perfectly aligned with what we seek, or if you belong to protected categories, we sincerely ask that you still consider the opportunity.

    Stato remoto
    Completamente remoto
    Contatto Linda Lelli Hr Generalist – HR
    Marketing · Italy · Completamente remoto

    Growth Marketing Lead - Patients - ITALY

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