Enterprise Senior Marketing Manager



Marketing & Communications
London, UK
Posted on Thursday, June 22, 2023

We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?

Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. This role will focus on scaling our Enterprise Marketing strategy, and is critical in aiding us achieve our goals and vision to create an independent currency of trust in the UK.

You will be a key member of the Regional Marketing team, and will support build:

  • Brand awareness and growth by creating and managing the marketing investment and customer narrative in the UK.
  • Strategies that attract Enterprise customers and deliver revenue at scale, working closely with global Marketing teams.
  • Omni-channel programs and campaigns targeting our Enterprise customers and prospects and working with our Commercial partners to optimise conversion.
  • Expertise in Enterprise marketing, market nuances and local insight.

This role will assist and develop our Enterprise marketing strategy to deliver value and growth in the acquisition and retention of Enterprise customers across the UK. You will be responsible for the day-to-day relationship with our Commercial teams. Alongside the Marketing Director, you will create and deliver on an impactful and commercially focused Enterprise marketing strategy, including Account Based Marketing (ABM), the E2E Enterprise customer journey, and lifecycle programs. You will work closely with other stakeholders in Marketing such as Digital, Product Marketing and Performance Marketing teams to ensure a effective omni-channel approach.

What you'll be doing:

  • Own and deliver an ‘always-on’ multi-channel Enterprise strategy with a key focus on brand positioning, growth, and ROI
  • A channel strategy to enlarge the reach of our Enterprise acquisition and retention marketing strategy, particularly analysing and testing new channels - including events, email, digital, and content
  • Coordinate the day-to-day ABM program, execution and reporting, working with our agency to optimise and scale the program
  • Work closely with Enterprise sales and customer success functions to align on goals and maximise effectiveness of campaigns
  • Partner with marketing functions across Digital, Product & Audience, and Partner Marketing to represent the UK market in developing the value proposition, E2E customer experience and growth levers
  • Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.

Who you are:

  • Proven experience in a B2B marketing role, specialising in Enterprise marketing spanning demand generation and lifecycle marketing
  • Ability to operate in a high-performance, commercial environment and desire to continuously learn and improve
  • Proven experience of building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
  • Continual focus on customer-centric, data-driven insights to facilitate decisions to improve business performance
  • A positive hands-on approach, with the ability to work on both strategic and tactical levels
  • Hands-on knowledge of a marketing automation platform, CRM systems and digital platforms
  • Motivated, with a bias for positivity, action, and accountability
  • Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.

We are:

We are a really close-knit team, spanning London, New York, Copenhagen and Melbourne. We value teamwork very highly, and everyone is really happy to roll their sleeves up and help out whenever it’s needed. We are looking for someone like-minded to join our team.

We work from a central program plan, which everyone is able (and encouraged!) to feed into, but we also have the autonomy to suggest and deliver on our own campaigns that fit into these wider priorities. The breadth of responsibilities in the marketing team means that no one day is the same - perfect for enthusiastic marketers!

What’s in it for you:

  • A range of flexible working options to dedicate time to what matters to you
  • Competitive compensation package + bonus
  • 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
  • Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
  • Pension and life insurance Health cash plan, online GP, 24/7, Employee Assistance PlanFull access to Headspace, a popular mindfulness app to promote positive mental health
  • Paid parental leave
  • Season ticket loan and a cycle to work scheme
  • Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
  • Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
  • Free breakfast and lunch in the office on Tuesdays and Wednesdays along with extra treats throughout the month — think ice cream carts, chocolate fountains and cocktail/mocktail bars, to name a few
  • Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
  • Independent financial advice and free standard professional mortgage broker advice

Still not sure?

We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!


About Trustpilot

At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense.

A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

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