3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In under 5 years, we've already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 140+, and secured over $100M in funding from notable VC's, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

We're hiring a Head of Global Enablement to take ownership of our sales enablement function and scale it across our growing global team. Reporting to the Global VP of Sales, this is a strategic but hands-on role: you'll inherit a real foundation, decide where to take it next, and roll up your sleeves to build the programmes that get our enterprise sales teams to peak performance.

Sona's commercial team is scaling fast across the UK and US. Over the past six months, we’ve built genuine foundations: a GTM hub that serves 40+ team members, a 6-week onboarding programme, product enablement for our Labor AI rollout, and a redesigned sales stages framework. We now need a permanent, full-time owner to take that foundation and scale it, particularly into the US, where the majority of our new AE hires will sit.

You'll work across Sales, Product, and Marketing to make sure our teams are equipped to win, with the right skills, the right content, and the right methodology behind them.

This is not a pure strategy role. You'll be writing playbooks, building decks, and running programmes yourself. You'll also be designing with an AI-first mindset, using tools like Claude Cowork and others to build enablement experiences that are interactive, scalable, and ahead of the curve. We're looking for someone with bold ideas about how AI changes the shape of enablement work.

The role is New York City-based (hybrid 3 days a week in the office) with UK travel at least once a month. You'll have genuine exposure to our global teams and senior leadership from day one, with a clear growth path to Director scope as the function scales.

Responsibilities

• Own the global sales enablement strategy and roadmap, aligned to Sona's enterprise sales ambitions and GTM priorities

• Iterate and scale our existing onboarding and ramp programmes across marketers, sellers, BDRs and solution consultants

• Design and deliver region-specific enablement for both the US team and the UK sales team

• Partner with product marketing on new product enablement as we launch new modules (Labor AI, ATS, LMS, and what comes next)

• Build interactive, AI-native enablement experiences that go beyond traditional training formats

• Establish success metrics focused on behaviour change and revenue impact: ramp time, win rate, deal quality, not just completion rates

• Partner closely with the Global VP of Sales, Sales Directors, Product, and Marketing to keep enablement tightly aligned with business priorities

• Travel to London at least once a month to build relationships with the UK team and ensure enablement lands consistently across regions

Requirements

• Senior-level sales enablement experience, with a clear track record of strategic ownership and hands-on delivery

• Proven experience supporting enterprise or complex sales environments. You understand multi-stakeholder deal cycles and what it takes to enable teams to win them

• A builder. You've taken enablement from "rough" to "scaled" before, and you're comfortable writing the playbook as well as running it

• Commercially oriented. You measure success in revenue terms, not training metrics, and you can connect enablement activity directly to business outcomes

• AI-native in how you work. You can show specific examples of how you've integrated AI tools into how you build and deliver enablement, and you have a point of view on where the function should go next

• Proven ability to influence senior stakeholders and drive alignment across Sales, Product, and Marketing without direct authority

• Experience working across multiple regions or global teams

• Willing and able to travel to London at least once a month

Bonus: you've scaled an enablement function from early stage to mature, have direct exposure to enterprise sales (quota-carrying or working closely alongside AEs), or experience with MEDDPICC or similar methodology.

Benefits

• Salary: $180,000–$220,000

• Hybrid: New York City, 3 days a week in office. Travel to London at least once a month

• Share options

• 401k contributions, employer match up to 2%

• Comprehensive health insurance available from day one (Cigna)

• 20 days PTO + Local public holidays (sick leave is separate)

• Enhanced parental leave & pay

• Bi-annual all expenses paid team retreats

• The latest Macbook and equipment budget for your home office

• Professional development budget

• Unlimited free books

Note: this represents a typical benefits package for a US-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.

Compensation Range: $180K - $220K