3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In under 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 110+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at Sona here.

About the Role

Are you ready to kickstart your career in sales and make a real impact in the world of tech? Join us as a Business Development Representative and be part of a founding team on a mission to scale fast, innovate boldly, and redefine workforce management for our newest sector; hospitality!

This role is for you if:

• You aspire to be a founding team member – You’ll be one of the first BDRs on our team, setting the foundation for growth and creating best practices. Your contributions will shape the future of our sales strategy!

• You want fast-tracked career growth – We’re scaling rapidly, and we want you to grow with us. With mentorship from experienced marketing and sales leaders, you’ll gain skills that will set you up for success in sales and beyond.

• You want to do impactful work – Every outreach, every call, every connection you make brings us closer to revolutionising workforce management for the frontline industries. Your work will make a difference from day one.

This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.

Responsibilities

What you'll be doing:

• Identify and engage with prospective clients, igniting their interest in our innovative solutions through phone calls, email, LinkedIn and face-to-face interactions.

• Booking discovery meetings with prospective customers and Account Executives.

• Partner with our marketing and sales teams to create compelling outreach strategies.

• Making outbound calls to strategic contacts (Directors / C-Suite).

• Experiment to determine the right messaging and content for prospective customers across all funnel stages.

• Be the face of Sona. Attend relevant events and trade shows to meet current and future customers in-person.

Requirements

Hopefully lots of the following apply to you:

• You have experience in a sales or business development role.

• You have ambition, resilience, and a genuine passion for sales career growth.

• You have a curiosity to learn and adapt in a dynamic, fast-paced environment.

• You're comfortable picking up the phone to senior people (C-Suite, Directors etc).

• You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing.

• You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting

Hybrid role: Wednesday & Thursday in the office in central London (Fitzrovia).

Benefits:

• Salary: Base £35k-£40k, (OTE £42k-50k)

• Share options

• 35 days annual leave (25 days standard plus 10 flexible public holiday days)

• Extra day of leave for every year of service

• Pension contributions matched up to 5%

• Comprehensive health insurance

• Enhanced parental leave & pay

• Co-working space stipend for those based outside London

• Bi-annual all expenses paid team retreats

• The latest Macbook and equipment budget for your home office

• Professional development budget

• Unlimited free books

Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.