Content Marketer



Marketing & Communications
London, UK
Posted on Monday, February 12, 2024

About Us

Compensation is one of the key levers for attracting and retaining great talent, yet most companies are struggling to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions. That’s why we created Ravio.

We help some of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our goal is to bring compensation into the modern age by building the ultimate real-time compensation solution. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.

Ravio is growing fast, which means you can too. Joining a startup in the early days and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.

The Role

Ravio needs a Content Marketer to ensure that target audiences are engaging with Ravio’s brand in a way that resonates with their needs, challenges, and goals. We believe that by educating businesses on how build confidence in their compensation practices,

🚀 Joining as an early content hire, you'll work directly with Product Marketing, Growth, Commercial, Data Science, senior leadership, and more, to help build Ravio as a trusted and reputable brand.

⭐ This role is a unique opportunity to be a part of Ravio’s core team, to have a real impact on our mission and to define and scale the company into the future.

📈 As we grow, you’ll have the opportunity to take on new responsibilities and help build a great company while tackling a problem space that directly impacts people’s livelihoods and closing the pay gap.

Role Objectives:

  • Build and distribute engaging content tailored to Ravio’s key buyer personas - as it aligns to our content strategy.

  • Use content production to fuel demand generation across Ravio’s blog, CRM, social media channels, and through our co-marketing partner ecosystem.

  • Build Ravio’s brand as a trusted source for compensation education by driving our content strategy forward.


  • Help build up Ravio as a reliable, educational, and accessible brand by creating and distributing varied forms of content – including longer form industry white papers.

  • Own Ravio’s blog, refine our brand voice, and create stories that are guided by compensation expertise through clear and straightforward language – without lacking in methodical quality and detail.

  • Use customer-focused insights to measure the success of content across channels and ensure Ravio occupies the right space in our buyers’ minds

  • Monitor content performance and identify opportunities for improving our content plan or optimising existing content to ensure we’re capturing the attention of our target audiences - resulting in marketing qualified leads and new customers.

  • Demonstrate strategic thinking for distributing content across Ravio’s blog, social media channels, and through Hubspot’s CRM platform and Sales nurturing sequences.

  • Own and execute strategic co-marketing opportunities - whether that’s launching a partner webinar or panel, facilitating podcast interviews, or coordinating marketing workshops for our customers.

Desirable skills and experience

  • 2-3 years of related experience working in content distribution

  • Track record of developing compelling messaging and content used to acquire new B2B customers.

  • Works best with self-managed autonomy, with management in place to help you focus on the most exciting and impactful work

  • Energetic self-starter who feels motivated by fast-moving, creative environments

  • Knowledge of compensation & HR space a huge plus

Compensation & Benefits

  • Level P3; £40,000 - £50,000

  • Company ownership (everyone gets a meaningful equity stake in Ravio)

  • 25 days paid holiday + bank holidays + 4 wellness days (take them anytime, no questions asked!)

  • up to 6% pension matching scheme

  • £60 a month wellness allowance (Invest in your physical wellbeing, on us)

  • Private healthcare cover with WPA (we give you the freedom of choice so you can select the best medical professionals for you)

  • Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)

  • 20 weeks fully paid parental leave & 8 weeks for non-birthing parent

What you’ll get:

  • The opportunity to be part of the early team of a category-defining company backed by a strong roster of world-class investors

  • An inclusive work environment characterised by a high degree of trust, respect and integrity

  • The ability to work closely with and learn from the company’s founders as well as a highly ambitious team of smart, mission-driven individuals

  • A high degree of autonomy and the opportunity for fast-tracked professional growth

  • While we’re very focused at work, we also know how to have fun in the process and don’t take ourselves too seriously

If this sounds like you and you are ready to help us build a category-defining company with global ambitions, we’d love to hear from you.