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Regional Marketing Manager - Germany, Mid-Market (d/f/m)

Personio

Personio

Marketing & Communications
Berlin, Germany · Munich, Germany
Posted on Tuesday, July 9, 2024
The Role: How you'll make an impact at Personio

Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe.

We’re looking for a Regional Marketing Manager to develop, execute, and optimise our marketing strategy and activities targeting the mid-market segment in Germany. You will play a critical role in driving regional marketing initiatives and will collaborate closely with our European marketing team and the German Sales organisation.

Ok, but what’s in for you? You will join a team of 14 highly motivated and unnaturally friendly marketers, work for one of Europe’s fastest-growing B2B companies, and will have a high degree of ownership in everything you do – steep learning curve guaranteed.

Are you up for it?
Role Responsibilities: What you'll do
  • Developing the regional marketing plan for the mid-market segment in Germany in alignment with overall lead and pipeline generation goals in close collaboration with Sales and other stakeholders

  • End-to-end execution, project management, and monitoring of regional marketing campaigns, including events, trade shows, webinars, email, digital advertising, and direct mail

  • Regular alignment with internal marketing stakeholders to integrate regional insights and needs into the overall marketing strategy, e.g., Content Marketing, Product Marketing, Brand and Communications.

  • Acting as the main point of contact for regional marketing initiatives, ensuring that local market nuances are effectively addressed

  • Reporting on KPIs for all regional marketing activities and providing insights to improve future campaigns

  • Managing the regional marketing budget effectively to ensure optimal ROI

Role Requirements: What you need to succeed
  • You are a native German speaker and fluent in English

  • You have 3+ years of experience in Marketing with a background in SaaS or at a forward-thinking technology firm

  • You have a proven track record of developing and executing regional marketing strategies

  • Experience with Marketing Automation tools and CRMs

  • You have an entrepreneurial mindset and are driven by impact, thriving on being measured by results

  • You are comfortable speaking with senior stakeholders and can confidently represent your position in negotiations with external parties

  • You have experience marketing complex products towards the mid-market segment and know the buyer journey and the behaviour of the target group

  • You feel comfortable working in a collaborative environment and managing multiple projects simultaneously

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

  • Make an impact on the environment and society with 2 (fully paid) Impact Days – one for an individual project of your choice and one for a company-wide initiative

  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

  • Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

  • Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

  • Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

  • Engage in a high-impact working environment with flat hierarchies and short decision-making processes

About us
Bring your best. Make your mark. We’re using technology to revolutionize the way HR operates so that we can transform the way millions of people experience work every day. We move fast, challenge the status quo, and support our people as they shape their careers.

With over 10,000 customers and a team of 2,000 in eight offices around the world, now is the perfect time to join! We believe in hiring driven people who want to make an impact. So bring your best, and let’s build the future of HR technology together.

Discover our Personio Principles, that guide our mindset, behaviours, and the ways we work together:

Exceed Customer Expectations: We anticipate, prioritize, and solve for the needs of our customers.
Deliver Exceptional Results: We dream big and move with urgency to make great things happen.
Elevate One Another: We work together as trusted partners to amplify our collective impact.
Care to Challenge: We care personally and challenge directly to unlock our full potential.
Ignite Positive Momentum: We embrace the challenge with a positive mindset and celebrate our wins together.