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Marketing Web Analyst (d/f/m)

Personio

Personio

Marketing & Communications, IT
Amsterdam, Netherlands · Dublin, Ireland · London, UK · Munich, Germany · Multiple locations · Madrid, Spain · Amsterdam, Netherlands · London, UK · Dublin, Ireland · Barcelona, Spain · Berlin, Germany
Posted on Thursday, May 9, 2024
The Role: How you'll make an impact at Personio
At Personio, your work transforms the way millions of people experience work every day. As one of Europe’s most valuable SaaS companies we have ambitious plans for the future. Join our dynamic Marketing team as Web Lead, working with the best marketers in the business to drive demand and take your career to the next level in this fast-paced environment where you will be given the opportunity to thrive.

As the Web Analyst, you will be responsible for understanding how prospects and customers engage with Personio’s various multi-language websites.

Using your data analytics skills and a test and learn mindset, your role is critical in enabling and informing teams with your data analysis and user-research.
Role Responsibilities: What you'll do
  • Analyze website traffic, user behavior, and conversion metrics to identify opportunities for optimization and improvement

  • Conduct A/B testing and multivariate experiments to test hypotheses and determine the most effective content, design, and user flows

  • Track and report on key performance indicators (KPIs) such as conversion rates, bounce rates, time on site, and goal completions

  • Segment and analyze user data to understand different customer journeys and behaviors

  • Collaborate with marketing, product, and design teams to implement data-driven improvements to the website and digital experiences

  • Stay up-to-date with industry trends and best practices in web analytics and conversion rate optimization

  • Provide actionable insights and recommendations to drive increased website engagement, lead generation, and sales

Role Requirements: What you need to succeed
  • 3+ years of experience in an analyst or digital marketing role, preferably in a B2B SaaS

  • Expert in web analytics tools such as (Google Analytics, Adobe Analytics, Amplitude,Tag Manager)

  • Strong data visualization skills with experience using tools such as Looker Studio, Domo, Power BI and Tableau

  • Proficiency in designing, executing, and analyzing A/B and multivariate tests in tools such as VWO, Optimizely, Unbounce

  • Ability to work collaboratively with cross-functional teams, including marketing, design, and web development

  • Strong communication and presentation skills, with the ability to simplify complex data sets into clear and actionable insights

Why Personio

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

  • Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

  • Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

  • Make an impact on the environment and society with 2 (fully paid) Impact Days – one for an individual project of your choice and one for a company-wide initiative

  • Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

  • Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

  • Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

  • Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

  • Engage in a high-impact working environment with flat hierarchies and short decision-making processes

About us
Bring your best. Make your mark. We’re using technology to revolutionize the way HR operates so that we can transform the way millions of people experience work every day. We move fast, challenge the status quo, and support our people as they shape their careers.

With over 10,000 customers and a team of 2,000 in eight offices around the world, now is the perfect time to join! We believe in hiring driven people who want to make an impact. So bring your best, and let’s build the future of HR technology together.

Discover our Personio Principles, that guide our mindset, behaviours, and the ways we work together:

Exceed Customer Expectations: We anticipate, prioritize, and solve for the needs of our customers.
Deliver Exceptional Results: We dream big and move with urgency to make great things happen.
Elevate One Another: We work together as trusted partners to amplify our collective impact.
Care to Challenge: We care personally and challenge directly to unlock our full potential.
Ignite Positive Momentum: We embrace the challenge with a positive mindset and celebrate our wins together.