Matsmart

matsmart.se

Matsmart is an online grocery store that focuses on selling surplus food, helping to reduce food waste by offering products that would otherwise be discarded due to packaging changes, short shelf life, or other reasons. The company has saved over 2022 tonnes of food from waste in 2017 alone and has experienced significant growth, achieving recurring revenues of SEK 200 million. Founded in 2014 by Karl Andersson, Erik Södergren, and Ulf Skagerström, Matsmart has expanded its operations from Sweden to Norway and Finland, positioning itself as a leader in sustainable grocery shopping.