VP Commercial



London, UK
Posted on Thursday, December 22, 2022

Kriya's suite of tools keeps business flowing brilliantly by providing frictionless access to payments, credit and working capital through seamless integrations and instant credit decisions.

Founded in 2011, Kriya has helped businesses collect over £20 billion in B2B payments, and advanced over £3 billion worth of credit through working capital and business loans. Kriya has a wide-reaching network of strategic distribution partners including Barclays Bank UK PLC, and is backed by a prestigious array of equity investors including Northzone, Barclays Bank UK PLC and Mouro Capital (owned by Santander Bank).

The Role

As VP Commercial for B2B Payments, you will lead and scale our commercial efforts for our new payments and credit solution. You will be responsible for delivering against our revenue targets by signing up customers yourself and working with a small but growing commercial team. You will be involved with all aspects of customer outreach and managing complex and often long sales cycles all the way to successful implementation, launch and driving repeat volumes. You will have the chance to build out the team sequentially as we gain success in the market.

You will work closely with other teams in the business (e.g. Product, Risk, Implementation) to ensure we continue to develop and improve our Embedded Finance offering while also staying up to date with the competitive landscape and wider economic and market trends.

We are looking for an individual who has strong experience launching and growing products with complex sales cycles. The person should be a natural leader who enjoys a high performing, high energy environment of consistently delivering targets while continuing to grow, improve and scale the team.

What You'll Do

  • Develop and execute on the go-to-market commercial strategy, and develop a deep understanding of our target customers and new markets
  • Build a commercial engine which adds prospects to the top of the funnel and converts the right customers in an efficient way working with our implementation and marketing teams. Maintain end-to-end management of the sales funnel, ensuring KPIs are delivered relating to client proposal submissions, risk/compliance approvals and customer acceptances while always striving to improve our conversion rates
  • Build trusted relationships at all seniority levels of prospective clients; from strategic C-level to operational stakeholders
  • Work closely with Marketing to support the generation and execution of campaigns to help scale the top of the funnel, conversion and share of wallet
  • Work with Account Management teams to identify projects that help us reach our goals of driving retention, improving efficiency and customer satisfaction
  • Identify opportunities for growth and working with cross-functional teams to influence roadmaps ongoing improvements in our embedded payments and credit product
  • Player / coach role who can lead and mentor more junior members of the team, driving overall target delivery
  • Create a culture of high performance through KPI tracking to ensure we deliver on Kriya Payments deployment and key client & partner SLAs
  • Set up scalable internal sales processes to ensure we can deliver against our ambitious goals and continuously improve processes to ensure they are operating at high efficiency levels
  • Passion for fintech and the growing B2B embedded finance space
  • Experience in a Lead/Senior B2B commercial role, selling payment or software services into mid- to large- enterprise accounts
  • A strong track record of performance in a go-to-market and revenue generating role
  • A strong people manager, mentor and coach who has hired great people into the team
  • Highly organised: able to build and document clear people and process toolkit so you can drive multiple projects and put in place infrastructure for team management
  • Enthusiasm about working in a fast-paced, team-oriented, mission-led environment

Our company values are:


We're focused on getting the important stuff done first. We don't get bogged down in long emails and lots of meetings, we find solutions (they're out there!) and get it done!

The only constant is change: we embrace change and learn. We ask and listen for feedback, and always provide it too.


We always put the whole company first - when we succeed collectively, we all succeed individually. Everyone has a voice, we listen to each other's opinions.

Not only will you have the opportunity to make a huge impact at one of the UK's leading FinTech companies, you will also have access to:

  • Best in class share options scheme
  • Fast career progression and ownership responsibilities
  • A great office in the heart of Shoreditch (complete with roof terrace interactive Zoom Rooms and beer fridge), to help collaboration and in person innovation time
  • 60 days work from abroad allowance
  • 25 days of annual leave per year, plus your Birthday off
  • 26 weeks of enhanced maternity leave/ 8 weeks paternity leave
  • Life Insurance and Private health coverage with half price Virgin Active/David Lloyds gym membership
  • Unlimited access to all Tate Modern exhibitions, free Amazon Kindle and book purchase allowance
  • Regular social events, free office lunches (2x a week) and sporting events including Yoga and Football
  • Summer Fridays - with half day off every other Friday during the summer months
  • Mentoring from industry leaders and peers
  • The opportunity to progress your career at one of the UK’s leading FinTech companies

Our Commitment to You:

We will do our best to reply to all applications, however if you have not had a response within 4 weeks, please assume your application has not been successful.

Kriya is constantly working to maintain and improve our inclusive, friendly workplace. We ensure that both applicants and our people receive unbiased treatment without discrimination on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race or any other protected characteristic.

How will we use your information?

We will use your data to process your application, to allow us to assess your suitability for a role, market job opportunities and recruitment information and improve our sites. We may share your data with third parties to achieve these purposes. We will not share your data for marketing purposes. We will keep your data safe in accordance with data protection legislation.