CRM Copywriter (Native or Bilingual Proficiency Level)



Marketing & Communications
London, UK
Posted on Saturday, January 15, 2022
On our path to becoming the world’s favorite way to shop, we’re assembling an unparalleled global talent network, accelerating individual careers, and disrupting entire industries. We are on a mission to liberate humanity from all the meaningless time spent managing their purchases and finances, so they can do more of what they love. We’re in search of global talent eager to embrace our atmosphere and defy their own expectations.
Our global CRM department is looking for a CRM copywriter to help develop communication across our product offering, and engage our existing consumers through highly relevant messaging. You write everything from editorial pieces and educational content, to short and snappy email subject lines.
Who you are:
As CRM Copywriter, you'll be hitting the ground running from the get-go. You’re comfortable working autonomously and collaboratively, and have experience in creative ideation. You understand that the beauty is in the details. You are not afraid to grow together with the help of AI and understand its importance in order to drive efficiency, but also understand that it will not replace the need for copywriters.
What you will do:
Like everyone at Klarna, we expect you to roll up your sleeves. No job is too big, and no job is too small. Join our team as a CRM copywriter and make a significant impact on our continuous growth. Collaborating closely with our talented CRM specialists and designers, you will be instrumental in bringing our product offering to life through compelling and distinctive messaging. Together, let's create an unforgettable customer experience that resonates with our audience and drives long-term loyalty.

We expect you to:

  • Crafting compelling and persuasive copy for CRM campaigns and communication that engage and retain customers.
  • Ensure Klarna's brand and tone of voice is consistent with CRM content across different channels.
  • Creating personalized, targeted messaging for different customer segments to enhance customer relationships and drive conversion.
  • Analyzing CRM performance metrics and conducting A/B testing to optimize copy and improve campaign effectiveness.

Core skills:

  • At least 3-4 years experience working as a copywriter.
  • Native English speaker.
  • Excellent grammar skills.
  • Proven experience of writing CRM copy, including app channels. Good listener and understanding for cross-functional stakeholders.
  • Ability to proactively prioritize, manage and complete multiple projects within time constraints and with precise attention to detail. A positive, go-getter attitude, with a passion for storytelling.
Send us your CV in English. And please make sure to include your portfolio when applying.
What we offer:
Diversity & Community
With our diversity of skills, perspectives and backgrounds, we can create, innovate, and disrupt like no other. Diversity is part of who we are, and essential to our success.
Ownership & Impact
Here, every voice matters. We’re organized into hundreds of small teams, each run like a start-up, focused on their own problem-space.
Trust & Collaboration
Successes and failures are won together at Klarna in a melting pot of teams. Win, lose, and learn, we’re on this path together.
If you love what you do, you should love where you do it. We appreciate that everyone’s different and has their own preferences of where and how to work. We genuinely believe in the power of regular face-to-face interactions in building close connections with our teams, but we also strongly believe people can work effectively remotely. This means that combining both is the key to success.
At Klarna, You can choose between working from the office, hybrid within your employment country, or even outside of it for up to 20 working days per year. Flex it up! 
Challenges & Rewards
We take a very Swedish approach to benefits. Support for parents, health and wellness perks—we’ve got you covered.
About Klarna
Since 2005 Klarna has been on a mission to revolutionize the retail banking industry. With over 150 million global active users and 2 million transactions per day, Klarna is meeting the changing demands of consumers by saving them time and money while helping them be informed and in control. Over 450,000 global retail partners, including H&M, Saks, Sephora, Macys, IKEA, Expedia Group, and Nike have integrated Klarna's innovative technology to deliver a seamless shopping experience online and in-store. Klarna has over 6,000 employees and is active in 45 markets. For more information, visit Klarna.com
It is our commitment that every qualified person will be evaluated according to skills regardless of age, gender, identity, ethnicity, sexual orientation, disability status or religion. Please refrain from including your picture and age with the application.