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VIP Program Manager

Homa Games

Homa Games

Operations
France
Posted on Nov 22, 2024

Welcome to Homa, the gaming technology lab that is taking the industry by storm! Our team of over 230 people, hailing from more than 35 different countries, is dedicated to empowering mobile game creators worldwide to bring their creative ideas to the top charts.

Our Homa Lab platform offers a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. Our success speaks for itself - our apps have been downloaded 1.8 billion times!

Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify. But what truly sets Home apart is our team.

We are a diverse group of individuals from different backgrounds, countries, and cultures, all driven by a shared passion for taking over the gaming industry. Our team is rapidly growing, attracting industry veterans eager to help us deliver the next generation of Homa’s games.

Joining Homa means becoming part of a dedicated team creating innovative and high-performing games for players worldwide. If you're ready to take your career to the next level and make a real impact in the gaming industry, then Homa is the perfect place for you. Join us and let's create the future of gaming together!

Role & missions – What you will do 🚀

We are seeking an experienced and passionate VIP Program Manager to lead and manage the VIP program for our growing mobile casual/puzzle game. The ideal candidate will drive player retention, boost monetization, and enhance the overall experience for high-spending players through personalized rewards, exclusive offers, and exceptional support. As the VIP Program Manager, you will be responsible for the strategic planning, execution, and optimization of the VIP program, while working closely with product, marketing, customer support, and analytics teams.

Key Responsibilities:

  • Develop and manage the VIP program: Design and implement tiered loyalty programs based on player behavior, spending, and engagement. Continuously evolve the program to keep high-value players engaged.
  • Player Segmentation and Engagement: Work closely with data and analytics teams to identify and segment VIP players. Create personalized engagement strategies for each tier to drive long-term loyalty.
  • Rewards and Incentives: Oversee the creation of exclusive in-game rewards, such as skins, boosters, events, and offers tailored to high spenders. Manage VIP-exclusive content and special events.
  • Customer Support Oversight: Ensure that VIP players receive priority customer service. Work with the support team to streamline responses and ensure timely and effective resolutions for high-value players.
  • Cross-functional Collaboration: Collaborate with marketing, game designers, and developers to create promotions and exclusive content for VIP players. Work with product teams to tailor game features and challenges for the VIP segment.
  • Monitor and Report KPIs: Regularly monitor key performance indicators (KPIs) such as retention rates, lifetime value (LTV), revenue per user (ARPU), and customer satisfaction. Provide detailed reports and insights to leadership.
  • Program Optimization: Continuously optimize the VIP program through A/B testing, player feedback, and data-driven insights. Implement changes to improve player retention and revenue generation.