Performance Marketing Manager (ASO)

Homa Games

Homa Games

Marketing & Communications
Barcelona, Spain
Posted on Friday, May 31, 2024

Homa is a gaming technology lab that gives game creators the data-driven tools and human expertise needed to turn their creative ideas into commercial hits. The technology we create is used by game creators around the world to create games that hit players' sweet spot, and the commercial jackpot.

Our “Homa Lab” platform gives game creators a comprehensive set of tools and solutions that lets them keep their eyes on new trends and ideas, execute real-time A/B testing of all their game's features through a no-code SDK, and distribute and monetize their games as well. It's a full end-to-end digital ecosystem that ensures developers are focused on the right idea, building games with every feature optimized, and distributing them at the right time, to people eager to play them, worldwide.

Does it work? Yep. Apps powered by our tech have been downloaded more than 1 billion times. And a lot of that is because we don't just sell our platform to clients and wish them well. We partner with them long-term, we make one hit, then we make some more. Homa is 50% a technology platform and 50% a collaborative, transparent partnership.

As a team, we're over 160 people and 34+ nationalities strong. Some of us are artists, some of us are business developers, engineers, entrepreneurs or former strategy consultants – but we're all here for the same thing: to take over the gaming industry by giving creators the data to transform their ideas into games played and money made.

Since inception, Homa raised a total of $165M to achieve this mission, with the participation of Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures and Bpifrance - along with renowned business angels, including King and FuboTV founders, and Spotify founder Daniel Ek’s family office.

Role & Missions—What you will do 🚀

As our Performance Marketing manager, you will own organic revenue across our titles in our casual puzzle team. Working alongside other teams, you will take part in the development and deployment of the ASO strategy for casual games.

Your missions will be the following:

  • Analyzing the store performance of Homa Casual Games, through data-driven analysis.
  • Building on-meta and off-meta data strategies for the app listing in iOS and Android.
  • Actively work with our Product, User Acquisition, and Data Analytics teams to increase games' store's visibility and KPIs.
  • Define and implement ASO frameworks, processes, and practices to monitor, analyze and improve games' performances.
  • Develop creative and effective ways to adapt the app listing in different target countries and increase the conversion rate.
  • Find ways to get featured in the stores - Promotional content Google Play / In-app events Apple Store.
  • Run ASO experiments and perform regular benchmarks to adapt and stay ahead of the competition.
  • Constantly update and take advantage of new ASO features (CPP, Store Promotions, Custom Store Listings).