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UA Lead

Homa Games

Homa Games

Paris, France
Posted on Monday, April 29, 2024

Welcome to Homa, the gaming technology lab that is taking the industry by storm! Our team of over 200 people, hailing from more than 35 different countries, is dedicated to empowering mobile game creators worldwide to bring their creative ideas to the top charts.

Our Homa Lab platform offers a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. Our success speaks for itself - our apps have been downloaded over 1 billion times!

Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare, and Spotify founders.

But what really makes Homa special is our team. We are a diverse group of artists, business developers, engineers, entrepreneurs, and former strategy consultants who all share the same passion for taking over the gaming industry. When you become part of Homa, you'll be joining a dedicated team that creates innovative and high-performing games that resonate with players worldwide.

If you're ready to take your career to the next level and make a real impact in the company, then Homa is the perfect place for you. Join us and let's create the future of gaming together!

Role & Missions - What you will do 🚀

As a User Acquisition Lead, you will be responsible for driving the growth and success of the company by bringing new players to our mobile games. This is an exciting opportunity to make a significant impact in a fast-paced, innovative gaming environment.

Overseeing a team of 1-2 direct reports, your missions will be the following:

  • Being responsible for designing and executing A/B testing initiatives and propagating results to relevant teams
  • Managin significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world
  • Developing, executing and monitoring the user acquisition strategy of your portfolio by leveraging various UA channels, including: social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic
  • Steering & optimizing your portfolio's performances through key metrics - CPI, ROAS, retention - analysis of network, campaign, and country-level to generate regular reports and provide insightful analysis to find opportunities for optimization
  • Growing relationships and negotiation opportunities with our top strategy network partners
  • Improving processes and assessing the existing user acquisition processes, workflows, and tools to identify areas where improvements can be made to increase efficiency and productivity
  • Collaborating cross-functionally with Publishing, Product, Creative, and Data teams to achieve UA team and business objectives
  • Conducting competitive analysis and market research to stay updated on industry trends, user behavior, and best practices in user acquisition.