Helsinki, Finland · Tampere, Finland


Administrative Services · Data and Analytics · Information Technology · Professional Services · Software


51-200 employees


Series B

founded in


HappyOrNot is a Finnish company that specializes in instant customer and employee satisfaction analytics. HappyOrNot is the company responsible for creating the globally-recognizable ‘Smiley’ feedback system. With over 25,000 physical ‘Smiley Terminals’ in airports, office spaces, and retail outlets around the world, the company generates employee and customer feedback data on an unprecedented scale. Servicing more than 4,000 clients in 117 countries, HappyOrNot presents and packages customer and employee feedback data (visualized as a four point scale from ‘smile’ to ‘frown’) so that organizations can tweak specific aspects of their service in accordance with what customers and staff actually want. Founded in 2009 and with first terminals installed in 2010, the company, which employs 80 people, has recorded about a billion responses to date. Headquartered in Tampere, Finland, with offices in US, UK, Germany, France, Netherlands, Singapore and a global reseller network in over 100 countries, HappyOrNot is already being utilized by thousands of clients in every continent: from Microsoft to McDonald's; London Heathrow Airport to LinkedIn; British National Health Service (NHS) to IKEA.

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