We are building the next generation of football gaming

We believe football gaming should be as exciting and inclusive as the sport itself. Our vision is to build the world’s most player-centric football game, which empowers a global community to compete, create, and connect. No outdated licenses. No legacy limitations. Just pure football, driven by innovation, culture, and the people who love the game.

GOALS is for the kids and the champions. The creators, the grinders, the entertainers. For every moment of skill, every style of play, and every version of you. This is more than just a game — it’s a new standard.

Read more about GOALS here.

Welcome to the marketing team

We’re looking for a passionate Social Media & Community Manager to lead the online presence and fan engagement for our new football game. This role is ideal for someone who lives and breathes gaming, understands gaming communities, and thrives in the fast-paced world of digital content, creators, and community building.

You’ll be the voice of the game, shaping its personality across social platforms, nurturing a growing fanbase, and forging strong, long-term relationships with players and creators. From feedback to patch notes, and from tournaments to behind-the-scenes dev diaries, you’ll be the bridge between our team and our community.

You'll be part of a small, tight-knit in-house marketing team of seven people. We work in a flat structure, where the product marketing manager sets the overall strategy and direction, and you'll take the lead on bringing it to life. Social media and community platforms (with Discord front and center) will be your home turf.

At GOALS, you will...

• Execute our content strategy across platforms (X, Instagram, TikTok, YouTube, Discord, Reddit, Steam etc.).

• Plan and publish engaging, timely, and authentic content that resonates with football and gaming audiences.

• Create engagement strategies for our community channels and be present and active in our community spaces, facilitating discussions, gathering feedback, and building trust through events, Q&As, playtests, and other community-driven activities.

• Analyze community sentiment and synthesize feedback from across the player base — identifying trends, surfacing meaningful insights (not just the loudest opinions), and creating clear feedback loops with the dev team to ensure community voices directly inform development decisions

• Identify and engage influential community members who can become brand advocates. Highlight user-generated content and creator achievements, spotlighting positive community contributions.

• Lead the moderator team and be responsible for recruiting, coordinating, and encouraging them to stay active and engaged. Manage community guidelines for mods and members and ensure the environment remains respectful and inclusive.

Ideally you have…

• 2+ years relevant experience from the PC/console gaming industry as a social media/community/influencer manager

• Exceptional written and verbal communication skills, with the ability to craft engaging, community-centric content.

• Strong familiarity with social media platforms (TikTok, Instagram, X) and community platforms (Reddit, Discord).

• Extensive experience as a gamer with a strong passion for and knowledge in especially football games and esport titles

• An analytical mindset: You use metrics and sentiment tracking to guide decisions, not just instincts.

• Proficiency in English and a second language

About the Employment

The position is permanent and you can work from our Stockholm office, hybrid or fully remote from anywhere in Europe. It is important that you are able to communicate unhindered in verbal/written English.

For this position, we do not offer relocation assistance.

In addition to opportunities for creative impact and professional growth, working at GOALS has many other benefits like occupational pension, 30 days PTO, flexible work hours, stock options and more. Learn more here.

Application

For this role, we would like you to include:

• LinkedIn profile, CV, or any other document that showcases your experience

We strongly encourage you to apply even if you don’t feel that you tick all the boxes. You just might be exactly what we need, even if we haven’t understood it yet. GOALS is still a young company and we change quickly. But one thing that never changes is our conviction that we need a diverse studio environment, filled with different perspectives and skills.

Read more about our recruitment process

Department

Marketing

Role

Social Media & Community Manager

Locations

Stockholm, Remote (within Europe)

Remote Work

Optional Remote

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