Marketing Automation Manager
GC AI
Marketing & Communications
Canada · Remote
USD 110,500-130k / year + Equity
Posted on Dec 31, 2025
Marketing Automation Manager
San Mateo (Hybrid) • Remote (Canada) • Remote (USA)
Marketing
Remote • Remote
Full-time
GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We help lawyers draft, review, and analyze with precision and confidence. More than 1,000 companies use GC AI to move faster and work smarter across their legal teams, including 50+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME Inc.
We’ve 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. Come build the future of legal AI with us!
About The Role
We are seeking a detail-oriented, data-driven Marketing Automation Manager with deep experience in HubSpot to manage, optimize, and scale our email marketing and marketing automation programs. You’ll own the setup, execution, testing, and reporting of automated workflows, nurture campaigns, and triggered communications — ensuring a seamless, personalized experience for prospects and customers across the funnel.
This is a hands-on role with significant growth potential. The right candidate is passionate about using technology and data to drive engagement, conversions, and revenue.
What You'll Do And The Impact You'll Make
- Build and maintain automated workflows, nurture sequences, triggered and “next best action” campaigns in HubSpot.
- Create, QA, and deploy marketing and lifecycle programs (acquisition, activation, onboarding, growth, reactivation).
- Leverage AI-powered tools (predictive lead scoring, send-time optimization, subject line generation) to continuously improve performance.
- Plan and execute A/B tests across the customer journey to drive performance and conversion.
- Manage segmentation, data integrations and personalization to deliver relevant, timely communications.
- Monitor and maintain database health, including data hygiene, lead scoring, and opt-out compliance.
- Use HubSpot analytics and AI insights to make recommendations and iterate on campaigns.
- Continuously optimize personalized journeys to improve activation, growth, and retention.
- Ensure campaigns comply with GDPR, CAN-SPAM, and other regulations.
- Serve as the org’s marketing automation expert, driving best practices and scaling automation as we grow.
Required Experience
- 5+ years of experience in HubSpot Marketing Hub (or similar MAP).
- HTML/CSS for email editing required.
- Strong understanding of email marketing, marketing automation, lead nurture, and “next best action” strategies.
- Experience with segmentation, scripting languages, data types, logic constructs, data integrations, personalization, and lead scoring.
- Familiarity with CRM systems (HubSpot preferred) and data hygiene best practices.
- Strong analytics skills with the ability to translate data into insights.
- Excellent attention to detail, project management, and QA skills.
Nice to have
- Experience working with an early-stage series A start-up company.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $110,500 – $130,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
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Req ID: R7