Content Marketing Lead
GC AI
Marketing & Communications
Canada · Remote
USD 140k-180k / year + Equity
Posted on Nov 26, 2025
Content Marketing Lead
San Mateo (Hybrid) • Remote (Canada) • Remote (USA)
Marketing
Remote • Remote
Full-time
GC AI is the trusted AI platform for in-house legal teams. We help lawyers draft, review, and analyze with precision and confidence. More than 1,000 companies use GC AI to move faster and work smarter across their legal teams, including 50+ public companies, 25+ unicorns, and brands such as News Corp, Nextdoor, Skims, Liquid Death, Vercel, Zscaler, and TIME Inc.
We’ve 10x'd revenue in the past 12 months, raised a $60 Million Series B at a $555 Million valuation, and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel. Come build the future of legal AI with us!
About the Role
We’re hiring a Content Marketing Manager to scale GC AI’s content strategy. You’ll lead the editorial direction that shapes how GC AI shows up in the legal, AI and tech ecosystem, from thought leadership to demand gen to storytelling. This role is equal parts strategist, editor-in-chief, and operator. We’re looking for a sharp, versatile storyteller who can translate complex legal and AI topics into content people actually want to read. We move fast, value clarity over polish, and prioritize content that informs, not advertises.
You’ll help set the content agenda, manage execution across multiple channels, and ensure every asset moves the needle on brand credibility, pipeline generation, and customer engagement. You’ll collaborate closely with Demand Gen, Product Marketing, Sales, Events, and Product to align content with revenue goals and company narrative.
What You’ll Do
- Set Content Strategy: Define and own GC AI’s content strategy, aligning it with GTM priorities and industry trends.
- Content Mix: Deliver a balanced mix of long-form content (white papers, reports), short-form thought leadership (LinkedIn posts, blogs), and campaign assets (email, landing pages, ads).
- Taste & Craft: Uphold high editorial standards for clarity, precision, and restraint. Ensure GC AI’s content feels sophisticated, useful, personal and unmistakably “ours.”
- Editorial Leadership: Build and maintain a quarterly editorial calendar that supports awareness, demand gen, and customer marketing.
- Distribution & Amplification: Oversee cross-channel distribution (email, social, website, partner syndication) and ensure every piece is tracked and optimized for reach and impact.
- Sponsored Content & Partnerships: Source, negotiate, brief, and manage execution of sponsored content with industry publications, associations, and media partners.
- Thought Leadership Engine: Elevate GC AI’s voice in the in-house legal community by producing high-value articles, white papers, op-eds, and bylined content.
- Podcast Oversight: Direct podcast strategy and execution, including guest selection, discussion framing, and integration into the broader content ecosystem.
- Contributor Management: Commission and manage external contributors, subject-matter experts, and guest authors while ensuring consistency in tone, brand voice, and quality.
- Web & SEO Ownership: Own website content, regular audits, and SEO strategy to drive discoverability and conversion.
- PR Agency Management: Manage relationships with PR partners and agencies, ensuring alignment on media opportunities, messaging, and placements.
- Performance & Insights: Work with demand gen to track KPIs (traffic, engagement, pipeline contribution), run A/B tests, and surface insights that inform future strategy.
- Process & Operations: Manage editorial workflow, review cycles, and content library. Scale processes to support rapid growth.
- Team Leadership: Manage and mentor content team members and external partners, growing capacity as the business scales.
What We’re Looking For
- 8+ years in content marketing for a B2B SaaS company, ideally in legal, compliance, or regulated tech.
- Proven track record of developing and scaling content strategies that drive brand authority and measurable pipeline impact.
- Exceptional editorial instincts and writing/editing skills.
- Experience commissioning and managing contributors, thought leaders, or SMEs.
- Familiarity with SEO and content analytics.
- Ability to juggle multiple initiatives, stakeholders, and deadlines.
- Proven success partnering with sales, product, events, and PR.
- Bonus: Executive ghostwriting, AI/ML content, or publishing in legal/regulated industries.
Compensation
GC AI's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We also offer exceptional benefits, as well as commission plans for applicable roles. Our US-based compensation range for this role is $140,000 – $180,000. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.
Req ID: R12