About us

What if your work could drive change in a globally established industry, shaping processes that touch every corner of the world? At Forto, we are at the forefront of change, harnessing the power of AI to revolutionise logistics. We want to reinvent digital supply chains to be transparent, frictionless and sustainable. From day one, our mission has been to simplify global trade – creating a seamless and efficient logistics process.

About the role

As the Digital Marketing and Operations Manager at Forto, you are passionate about driving growth, experimenting with new lead generation tactics, and optimizing campaigns until they perform at their best.

You’ll own the tools, systems, and campaigns that support our performance marketing efforts end to end, ranging from HubSpot and Salesforce operations to digital campaign execution, reporting, and data infrastructure.

This is a highly cross-functional role: you’ll collaborate with Product Marketing, Customer Lifecycle, Commercial, and RevOps to enhance our lead engine, shape ABM programs, and build dashboards that surface actionable insights. If you love data, paid channels, and the inner workings of a scalable B2B marketing engine, let’s talk.

Key Responsibilities

Campaign Management & Performance Marketing

• Plan, execute, optimize and report on lead gen marketing campaigns in English and German

• Support and co-lead ABM campaign strategy and execution with Product and Customer Marketing

• Recommend and test new performance tactics based on funnel insights

• Manage lead generation efforts in collaboration with Commercial Organization

Marketing Operations

• From setting up automations to managing lists and workflows, you’ll keep our marketing machine humming

• Own and manage our Marketing Automation tool HubSpot (forms, workflows, lists, governance, segmentation)

• Manage HubSpot <> Salesforce sync and quality of campaign data

• Ensure operational setup for emails, lead routing, campaign attribution, and analytics

Reporting & Tools

• Create , own and optimize dashboards using Supermetrics, HubSpot, GA4 to support Marketing decision making and KPIs achievement

• Collaborate with RevOps and Sales Ops for cross-functional reporting

• Present campaign insights and recommendations in regular stakeholder meetings

Tools

• HubSpot (required)

• Salesforce (required)

• Supermetrics (required)

• GA4 (required)

• Google Search Console (required)

• LinkedIn Ads Manager (Campaign Manager) (required)

• Google Ads (nice to have)

• ZoomInfo or similar for ABM (nice to have)

Required Skills and Experience

• 3–5 years in marketing ops, growth hacking, digital marketing or performance marketing (B2B or SaaS experience is a big plus)

• Strong technical understanding of marketing tools and attribution

• Hands-on with HubSpot (or similar), LinkedIn Campaign Manager, Google Analytics 4, Google Search Console, and Google Display Network

• You’re obsessed with data and can turn insights into action (bonus if you’ve built dashboards before)

• Comfortable setting up and optimizing email campaigns, landing pages, and paid ads

• Proactive, analytical, detail-oriented, and data-driven mindset

Preferred Skills and Experience

• Experience in logistics or B2B is a plus, but not required

Don’t fit all of our criteria? That’s okay! We know that you might be hesitant to apply if you don’t meet all our requirements, but here at Forto, we pride ourselves on embracing diverse perspectives and celebrating potential. If you are passionate about this position and the Forto values, please apply anyway. There could be a place for you in this role – or another one that’s a perfect fit!

Why work with us?

Our team is hard-working, constantly seeking to maximise the impact of their work, but we put our people first, always winning with care. We value efficient systems and swift, direct communication. We want everyone to have their time to speak, so that we can embrace diverse perspectives to help drive towards solutions always.