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Senior Manager, In-App Conversion Rate Optimization (m/f/d)

Flink Food

Flink Food

Berlin, Germany
Posted on Thursday, August 29, 2024

Company Description

Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 2,500 products with focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging.

Flink launched in February 2021 and already operates in more than 80 cities in Germany and the Netherlands. The business generated more than EUR 400m in revenues in 2022 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala and Bond as well as strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1.

If you want to be part of this exciting journey… read on!

This role, based in Berlin, will directly report to the Head of Growth Marketing. The successful candidate will be in charge of optimizing the experience to drive meaningful impact in the customers’ browsing and grocery shopping experience based on data and insight as well as personalisation. This role will also work closely with the Product & Engineering, and Data teams.

Job Description

  • Hands-on management of CRO projects: Design, develop, and deploy experiments to optimize conversion on Flink platform (including the order of components, models behind them and the display of components)
  • Analyze current customer journeys (traffic, bounce rate, conversion rate, drop-offs in the funnel etc), discover the pain points and opportunities
  • Conduct experiments on personalization of our platform based on the different audience segments to fit their needs with the goal of improving their customer performance metrics
  • Collaborate with Marketing, Product, Product Design, Retail Media, and Data teams to co-create homescreen roadmap and inform the stakeholders about upcoming experiments, coordinate the timing of execution with other teams.
  • Proactively seek opportunities, new insights and test ideas (leveraging experiments and initiatives from other markets) for data-driven conversion optimization tests
  • Analyze test performance, providing insights to enhance customer journeys or product categories gleaned from these analyses, and make informed recommendations for improvement.
  • Manage an optimization library to document test learnings and share with the wider Product & Marketing team, translating insights into best practices and next steps for other teams to action upon.

Qualifications

  • 3+ years’ experience in Conversion Rate Optimisation, User Experience, or in similar role in a retail or e-commerce brand
  • Creative and energetic team player who has a passion for Experience Optimization, AB Testing, and Personalisation.
  • Strong ability in using data analytics to drive decision-making and strategy, proficiency with Gsheet / Looker a must
  • Experience with using Optimization tools such as Eppo a plus
  • Detail-oriented with excellent organizational and project management abilities.
  • Strong ability to develop influential and collaborative relationships with the key stakeholders and the team.

Additional Information

  • A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
  • 26 days of vacation, +1 day every year up to a maximum of 30 days
  • A mobility budget of 30 EUR per month with NAVIT, which you can use individually for Uber, BVG and many other providers
  • A cool discount on your Urban Sports Club membership
  • Attractive company pension options
  • Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
  • Online discounts with Corporate Benefits and Future Bens
  • A cool discount off your personal Flink orders; be the first to test out new products!
  • A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.