Senior CRM Manager (m/f/d)

Flink Food

Flink Food

Berlin, Germany
Posted on Friday, May 24, 2024

Company Description

Flink is the leading quick commerce player in Europe. We are on a mission to give people back time: You can order your groceries through our app and we deliver to your doorstep in minutes. We carry 2,500 products with a focus on the leading brands in each category. We aim for sustainability by making deliveries on electric bikes and utilizing recyclable packaging.

Flink launched in February 2021 and already operates in more than 80 cities in Germany, the Netherlands, and France. The business generated more than EUR 400m in revenues in 2022 and is operationally profitable. Flink is backed by the world’s most renowned tech investors, including Prosus, Mubadala, and Bond, and strategic investors like Doordash and REWE. We take great pride in being an inclusive employer that offers equal opportunities, and we celebrate the diversity and multiculturalism of our team. We're growing fast and always pushing ourselves to do better - we play for #1.

In your role as a Senior CRM Manager (m/f/d), you will play a crucial role in developing and executing our CRM and communications strategy to drive customer retention, satisfaction, and lifetime value. This role requires a deep understanding of CRM tools (ex. Segment, Braze, Iterable, Salesforce,…), data analysis (comfortable with SQL, GSheets, BigQuery and Looker are a big plus), technical infrastructure (ex. webhooks, APIs, HTML email & in-app templates), and customer behavior (retail, e-commerce or experience working with subscriptions are a big plus), combined with a strategic mindset to enhance the customer experience and achieve our targets.

You will be joining a highly skilled team of two CRM professionals, one data scientist, one data analyst, and one marketing engineer currently managing the customer's lifecycle. We are looking for someone who can manage two critical lifecycle stages: early retention and our subscription model.

Job Description

  • Fully own the CRM strategy and execution for our subscription model - Prime - focused on increasing adoption by retaining and reactivating users;
  • Fully own the CRM strategy for the early retention stage - Beginners - focused on increasing order frequency in the first 28 days since the first order;
  • Manage a 5-digit monthly budget to be used to achieve monthly targets;
  • Work closely with other lifecycle stages to create a cohesive lifecycle strategy, as well as with Marketing Tech and Customer Insights teams to develop your strategy;
  • Partner with Local Marketing, Growth, Creative, Data, Commercial, and Engineering teams as key stakeholders to achieve your main targets.


  • Minimum of 5-7 years of experience in CRM management, preferably within the e-commerce, retail, subscriptions or grocery delivery industry;
  • Proven track record of developing and executing successful CRM strategies and lifecycle management;
  • Strong analytical skills and proficiency in data analysis tools (e.g., SQL, Excel, BigQuery, GSheets, Looker…);
  • Excellent understanding of customer segmentation, lifecycle marketing, and personalization;
  • Experience with CRM platforms such as Salesforce, Braze, Iterable, Customer.io, Segment, or similar;
  • Strong project management skills and ability to manage multiple initiatives simultaneously;
  • Excellent communication, leadership, and interpersonal skills;
  • Ability to work collaboratively in a fast-paced, dynamic environment.

Additional Information

  • A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
  • 26 days of vacation, +1 day every year up to a maximum of 30 days
  • A mobility budget of 30 EUR per month with NAVIT, which you can use individually for Uber, BVG and many other providers
  • A cool discount on your Urban Sports Club membership
  • Attractive company pension options
  • Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
  • Online discounts with Corporate Benefits and Future Bens
  • A cool discount off your personal Flink orders; be the first to test out new products!
  • A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.