The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams—today and tomorrow.

We're now looking for a Senior Product Designer to join our acquisition and conversion team. This role is critical to growing Fishbrain's user base and driving our free-to-pro conversion strategy. You'll work at the intersection of design and growth, creating experiences that turn visitors into engaged users and free users into paying subscribers.

As our Senior Product Designer for acquisition and conversion, you'll own the end-to-end design for our conversion funnels—from website to app onboarding, trial experiences, and subscription flows. You'll work closely with your PM, product analyst, and engineering team to run experiments, analyze results, and iterate rapidly. This is a high-impact role where your design decisions directly influence our business metrics.

What you'll be working on:

• Deliver high-fidelity, intuitive designs for conversion funnels, onboarding flows, and trial mechanics

• Translate research and user insights into design decisions

• Run ideation workshops and rapid A/B test experiments to optimize conversion rates

• Create prototypes and conduct user interviews to validate design concepts

• Collaborate with developers and cross-functional teams to align design decisions with business goals

• Extend design system and component library in Figma

• Identify UI gaps and opportunities to improve key conversion metrics including reg-to-trial, trial-to-pro, and website downloads

• Design and optimize ad inventory experiences that balance user experience with monetization goals

What we are fishing for:

• 5+ years of product design experience with a strong portfolio demonstrating conversion-focused design work

• Strong portfolio in digital product design for iOS and Android

• Experience with mobile app design and knowledge of UX flows and interaction design

• Proven track record in growth or conversion design with measurable impact on business metrics

• Deep understanding of Apple and Material Design guidelines

• Proficiency in Figma for design systems, prototyping, and hand-off

• Web design experience with SEO pages and conversion optimization focused on driving app downloads

• A/B testing and experimentation experience, able to design for experiments and interpret results

• Subscription or freemium model experience with understanding of conversion psychology and premium value communication

• Comfortable working with analytics tools such as Amplitude to inform design decisions

• Fluent in English with ability to articulate design rationale to stakeholders

Bonus

• Experience designing for fishing, outdoors, or lifestyle apps
• Knowledge of US fishing culture and angling community
• Experience using AI tools to improve design efficiency

Please submit applications in ENGLISH, those that are not will not be reviewed.

Our Bait

We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.

In addition, Fishbrain also offers:

🌴 30 days annual vacation

Each year you’ll get 30 days vacation to use however, whenever

🤸‍♀️ Wellness bonus

5000 sek annual allowance to put towards anything in the realm of health and fitness

🧑‍🎓 Learning & development days

Fishbrain provides five 5 paid Learning & Development days per year to its employees

💻📱 Technology of your choice

Mac or PC, you decide

🌎 Commitment to sustainability

Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research

🤧🫷Flu vaccination

To support your health and well-being, we’ll be offering complimentary flu vaccinations every year

🎣 Fishing rods in the office

Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish

🐕 Dog friendly

Feel free to bring your furry friend to the office

🥳 Social activities

Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!

🥪 Breakfast

Every Wednesday we start the day with a breakfast together

🍭 Candy, soda, fruits & snacks

☕️ Coffee and tea

🎮 Gaming corner

🏓 Ping pong

Feeling hooked? Throw us a line!

Department

Product

Role

Product Designer

Locations

Stockholm, Sweden

Remote status

Hybrid

Already working at Fishbrain?

Let’s recruit together and find your next colleague.