Technical Team Lead (MarTech Direction in Business)
Finom
IT
Cyprus
Posted on Friday, August 23, 2024
About Finom
Finom is a European tech startup headquartered in Amsterdam—and we’re on a journey towards revolutionizing the financial landscape for entrepreneurs worldwide. Our mission is to develop an all-in-one financial B2B solution that integrates banking functions, accounting, financial management, and invoicing into a seamless, mobile-first platform.
Over the past two years, our team has fuelled exponential growth, securing $50 million in investments and propelling us into hyper-growth mode. We’re on track to become a unicorn start-up by 2025, backed by global funds like General Catalyst (known for supporting Airbnb, HubSpot, KAYAK, and Stripe). Finom has expanded its reach across 10+ EU countries, with a strong presence in key markets like Germany and France.
At Finom, we’re not just redefining the entrepreneurial experience—we’re empowering our employees to make a real difference. Your work matters, and your impact extends far beyond product metrics. We nurture innovation and an inspiring work environment where bold ideas thrive, prioritizing thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and our business as a whole.
Maintaining our start-up spirit, we prioritize thorough research, swift implementation of solutions, and ensuring that every effort we make benefits our users, employees, partners, and, of course, our business.
The position is open at the company hubs: Cyprus, Spain, and Poland.
Cyprus: Relocation package is provided.
Spain: we are only able to hire candidates who possess a DNI (for Spanish nationals) or an NIE (for foreign nationals). Relocation support is not provided.
Poland: employment will be under 'Umowa o Pracę' (UoP). Relocation support is not provided.
About the Role:
- We are seeking an experienced Technical Team Lead with a strong background in the MarTech direction in business to lead our development efforts. The ideal candidate will bring deep expertise in MarTech systems, coupled with extensive technical skills and experience managing cross-functional teams. This role is pivotal in coordinating and synchronizing development across backend, frontend, mobile, QA, and data science teams, ensuring timely and high-quality delivery aligned with our marketing objectives.
Key Responsibilities: Technical Leadership
- Proactively propose ideas and strategies for the development of the technology stack in marketing, ensuring alignment with business goals and market trends.
- Serve as the primary point of contact for all task/alert/bug flows related to MarTech projects.
- Set tasks for the product, ensuring deadlines and quality standards are met.
- Coordinate with other product team leads to align on interaction mechanisms (e.g., API, data pipelines) for cross-product initiatives.
- Write and maintain up-to-date product documentation, essential for onboarding new team members. Regularly allocate time for documentation or delegate it within the team.
- Act as the code owner in team repositories, overseeing code quality and allocating time for refactoring when necessary.
- Oversee and synchronize development efforts across backend, frontend, mobile, QA, and data science teams to ensure efficient task execution.
- Ensure tasks aligned with the product lead’s objectives are completed on time and within scope.
IT Architecture Management:
- Develop and maintain IT architecture for marketing technologies, including websites, landing pages, CRM systems, marketing automation platforms, and analytics tools.
- Integrate various MarTech tools, ensuring seamless operation and interaction.
- Optimize the performance and security of digital products and systems.
Development and Maintenance:
- Lead the development of web applications, landing pages, and other digital solutions, including both frontend and backend technologies.
- Ensure all digital products follow best practices in UX/UI design and SEO.
- Manage the development lifecycle, including planning, risk assessment, and timeline management.
MarTech Solution Implementation:
- Select and implement the best software solutions for marketing automation, data analysis, and campaign management.
- Oversee the integration of MarTech tools with existing IT systems.
- Analyze and improve processes using data and analytics, providing recommendations to enhance marketing campaign effectiveness.
Organizational Leadership:
- Lead and mentor the MarTech team, focusing on customer, user, and device segmentation to improve ad targeting for both media campaigns and retargeting efforts
- Lead and manage a cross-functional team, including backend developers, frontend developers, mobile developers, QA, and data science experts.
- Align with the product owner on task timelines, priorities, technical debt, improvements, and alerts.
- Conduct regular one-on-one meetings with all team members to ensure alignment and address any issues.
- Approve and manage team members’ leave requests.
- Lead the onboarding phase for new hires, explaining the product components and facilitating their integration into the team.
- Conduct final interview rounds for potential new team members and make hiring decisions.
- Distribute equity options among team members.
- Collaborate with the department lead to conduct performance reviews.
- Drive the development of both technical and soft skills within the team.
- Represent the team at architectural committee meetings and ensure adherence to the decisions made.
Requirements
- Proven experience in a leadership role within a MarTech or digital marketing environment, with a focus on customer segmentation, A/B testing, and conversion rate optimization.
- Deep understanding of various advertising networks, media buying tools, and systems for A/B testing and conversion optimization.
- At least 5 years of experience as a developer—this experience is critical, as you will be leading technical efforts within a domain that requires deep understanding of marketing systems, customer data management, and automation tools.
- Experience with MarTech platforms and tools (e.g., CRM systems, marketing automation platforms, analytics tools).
- Experience with cloud solutions (e.g., GCP) analytics tools (e.g., Google Analytics) and CRM (SalesForce)
- Experience working in an Agile/Scrum environment.
- Understanding of digital marketing tools, including SEO and email marketing(Hotjar, Ab3, Semrush)
- Knowledge of promoting IT products through social media and other digital channels.
- Ability to work with API platforms for managing advertising campaigns (e.g., Google Ads, Facebook Ads).
- Experience with AI in marketing applications.
- Knowledge of web technologies (HTML, CSS, JavaScript, Strapicms, Nextjs, React, Node, Sentry, Gitlab ) we use these technologies and it will be a plus if you are familiar with them
- Experience with DevOps practices and CI/CD pipelines.
- English - B2 level at least and willingness to conduct work communication in English
What You Will Get In Return
Make a genuine impact on the product
Join our upward trajectory, and grow with us. We provide the resources and opportunities for continuous personal and professional development, empowering you to make a genuine impact on our evolving product.
Work in the EU
Embark on this exciting journey with us, working from our elegant offices in Paphos (Cyprus) and Amsterdam (the Netherlands), with upcoming hubs in Poland and Spain. Enjoy the flexibility of traveling and working in a remote/hybrid model across Europe.
Become a stock options holder
Unlock your inner entrepreneur and align your aspirations with ours through our Stock Options Program. This exciting opportunity is available to every team member, from junior team members to our founders.
Receive unwavering support and care
Finom stands by you at every step, embodying our commitment to your well-being and success reflected in our modern, friendly, and eco-conscious corporate culture. We offer constant support and care to ensure your Finom experience is successful and fulfilling.
Work & Swim program
Immerse yourself in our exclusive Work & Swim Program. Spend one month in a comfortable corporate apartment in enchanting Cyprus. It's the ideal opportunity to strike the perfect work-life balance while enjoying breathtaking Mediterranean views.
Equal Opportunity Statement
At Finom, we're an equal opportunity employer and value diversity at our company. We embrace diversity and invite applications from all walks of life. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, disability status, or other applicable legally protected characteristics.