About Us

Berry Street is on a mission to transform how Americans eat through nutrition therapy. Berry Street’s platform connects individuals needing evidence-based nutrition care with an expansive network of Registered Dietitians and AI-powered tools. From weight management, diabetes, and heart health to kidney disease, maternal health, and 25+ other conditions, Berry Street’s clinical team delivers personalized nutrition interventions tailored to each patient's unique physiological and psychological needs, improving outcomes and reducing total cost of care. Berry Street works with some of the largest health plans, as well as leading health systems and innovative care management companies to serve diverse populations across all 50 states. Visit berrystreet.co to learn more.

Since launching in January 2023, Berry Street has grown to over 1,400 providers on our platform and served hundreds of thousands of patients nationwide. We’re a Series B company backed by leading investors like Northzone, Sofina, and FJ Labs, as well as notable angel investors including the founders of Revolut, Spring, Grow Therapy, and Tilly.

About the Role (Freelance)

We’re looking for the best content creators to help us transform how Americans eat through nutrition therapy!

We’re looking for contracted content creators who can own the full content process: ideation, filming, editing, and fresh concept development rooted in our target audience. You should understand internet culture, know how to create lo-fi, scroll-stopping videos, and feel confident leading with authenticity on camera. The ideal creator knows how to bring scripts to life in a way that feels real, engaging, and native to social - not like an ad.

To start, this will be a contracted role that will deliver 5-10 videos a month with the potential to grow into a retainer contract.

Non-Negotiables:

• A genuine love for capturing food and healthy lifestyle content: recipes, grocery hauls, nutrition tips, and everyday healthy-living moments, and the ability to speak about them authentically because this is already part of your life. Your current content creator work must reflect this type of content already.
• The ability to generate ideas that cut through the noise and resonate with the Berry Street community: people looking for approachable, expert-backed nutrition support that feels human, relatable, and supportive.
• Executes independently from concept to final edit, with guidance from our in-house creative team as needed.
• Brings a clear point of view, personal style, and high attention to detail to every piece of content.
• Comfortable creating content for paid ads and understands how to adapt their style for performance-driven creative.
  

Key Responsibilities:

• Produce high-volume content to be used across paid ads and social media platforms.
• Write scripts that align with our content pillars and performance best practices.
• Own the process of finding and engaging our audience in unique, unexpected ways including hooks intros, editing styles, and finding authentic ways to speak to our audience.
• Translate nutrition science and complex concepts into content that’s relatable, digestible, and genuinely entertaining.
• Stay deeply tapped into internet culture and understands which trends align with our brand and which to avoid.
• Have an expert eye for editing techniques that will cut through the noise in social media.
• Be able to turn around feedback from the team in a timely manner.
• Be able to audit our reviews, comments, and Reddit to identify pain points that can be used as content ideas.

• Proven experience creating content for brands, agencies, or have been able to scale your own social media channels.
• Strong charisma and storytelling skills that translate well on video.
• Proficiency in video editing and social media tools such as: Final Cut, CapCut, Canva, Adobe Creative Suite.
• Deep understanding of social media best practices, algorithms, trends, and analytics.
• Ability and discipline to operate independently.
• Excellent communication and project management skills.
• NYC-based location (Not a requirement but nice to have).
• A portfolio of previous work you can share and/or social media handles with your work.

• To start, this will be a contracted role that will deliver 5-10 videos a month with the potential to grow into a retainer contract.
• The rate will be determined by candidate experience and qualifications.
• The chance to drive impact within the healthcare landscape from day one.